An individual’s authentic image portrays the manner he perceives himself, his ideal image what he wishes to be. When people try to produce an effect on the way they are perceived by others, they apply aforementioned tactics in one of three ways: tactically, ideally, or authentically. A person plays an important role in influencing his social outcomes. Thus, social outcomes are greatly affected by the impact of impressions individuals convey about themselves. The identity that people produce defines their behavior in front of other ones it influences the treatment and the outcomes they received from other people. Humans use impression management tactics to affect the social identity they reflect to others. The term “social identity” was formulated in the 1970s, which deals with how people are characterized and perceived in social interactions (Schlenker, 1980, p. 69). The idea of “self” is significant for the above indicated theory since the images people hold define and are defined under the influence of social interactions. He extended the term so that it would include the following: it is individuals’ attempts to manage the impression of their personal characteristics perceived by other people. Jones – a social psychologist, moved the study of impression management to the area of psychology. The term “impression management” is often used as a synonym to the term “self-presentation”, in which a person tries to control how their image is perceived. The simplest definition of the analyzed expression may be the following: it is made by individuals’ effort to manage the way their images are presented in social interactions. Impression management is a method of influence – it is a goal-oriented activity designed to control information perceived about a person, event, or idea. Persons, as a rule, practice this either to obtain something they need from others or to form an independent identity. What would be the proper definition of impression management? It can be defined as the effort of people affecting and dominating over the other ones’ opinions about something, usually about them. Keywords: impression management, self-presentation, information. The simplest definition of it may be the following: it is made by individuals’ effort to manage the way their images are presented in social interactions. Impression management can be defined as the effort of people affecting and dominating over the others ones’ opinions about something, usually about them.
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